B22 Define your Employee Value Proposition

 Entrepreneurs and business leaders of Growth stage businesses know that a critical element in realizing their vision will be their ability to attract the desired talent and retain them.

Here is is how they can translate that desire into reality

1. Define your Employee Value Proposition (EVP) : That answers the question “Why should a talented individual with a successful career record want to work with us and remain with us”
2. Corporatise the organization: Create an identity for the organization that is distinct from its founders and a culture that is truly the organizations.

Both these together will pave the way for creating a strong employer brand. Corporatising the organization from a people perspective would include most of the activities that flow from the Value proposition.

An employee value proposition (EVP) typically encompasses all attributes that fall under the following categories:

• Compensation and Benefits: The way a company compensates its people for effort and results.
• Career Development: The mechanisms through which an employees skills and competencies and consequently his value is increased
• Company Culture: The organizations vision, values, practices, group norms and the way they manifest as day to day behaviors.

Our experience has shown that an organization has to be competitive in all these categories vis a vis the talent market but stand out in one Category (what we like to call its Signature EVP).