Our purpose ,the why is deeply personal and thats the way it should be.
Everyone in an organisation can have their own unique purposes while still pursuing larger organisational/ shared goals. This needs be respected, embraced and encouraged.
In fact the more unique and personal the purpose is the better for everyone including all the stakeholders.
Three questions that will help people develop clarity on their purpose .
1. Who are the people who are impacted by my actions
2. What difference does it make to them (If i do an excellent vs an average or a poor Job).
3.What difference does it make to me (If i do an excellent vs an average or a poor Job).
Better still if you can get people to reflect and talk about it in their teams.
In tough times like the ones we are all experiencing now , a deep sense of personal pupose is invaluble .
Try this out for yourself and your teams .
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